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Crisis Communications 9 Wildfire Management 3 Emergency Response 3 Flood Preparedness 2 Public Safety 2 Media Strategy 2 Disaster Relief 1 Evacuation Planning 1 Misinformation Control 5 Community Resilience 2 Emergency Coordination 6 Society & Culture 1 Documentary 1 Government 4 Emergency Management 6 Public Information Officer 7 Public Relations 7 Communications 6 Stories and Strategies 2 Indestructible PR 2
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Featured Episodes

Documenting Disaster: The Power of Preparation

This podcast is a production of Butterfly Effect Communications Inc. We are masters of doom and gloom. When crisis strikes, we step up.

Recent Episodes

Communicating in a time of chaos, war and conflict with guest, author Doug Levy | Part 2 of 3 with The Communications Golden Hour
Public Information Officer: Systems, Role, and Learning with author Doug Levy | The Communications Golden Hour® Book
Case Study: 2008 Nova Scotia Porters Lake and Lake Echo Wildfire - The first sign of social media and misinformation in an emergency | Host Tim Conrad looks back at his first wildfire as a public information officer
Crisis Communications Management: Training for the Worst, Performing at Your Best, How to Develop From Plan to Program. With guest Shawna Bruce, and host Tim Conrad.
Avoiding Panic: Learning from Planning and Preparedness in Earthquake and Tsunami Zones, plus Dark Humour | Host Tim Conrad, APR, with guest Dorit Mason
Community-Driven Disaster Response: Lessons from Cariboo
Recovering Together in the Cariboo: Teamwork in Emergency Operations Response and Disaster Recovery
Connecting in Chaos: PR Strategies from the Frontlines
Documenting Disaster: The Power of Preparation
See all →

Crisis Communications Episodes

Public Information Officer: Systems, Role, and Learning with author Doug Levy | The Communications Golden Hour® Book
Avoiding Panic: Learning from Planning and Preparedness in Earthquake and Tsunami Zones, plus Dark Humour | Host Tim Conrad, APR, with guest Dorit Mason
See all →

Wildfire Management Episodes

Connecting in Chaos: PR Strategies from the Frontlines
Voices in the Inferno: Emergency Communication

Emergency Response Episodes

Public Information Officer: Systems, Role, and Learning with author Doug Levy | The Communications Golden Hour® Book
Connecting in Chaos: PR Strategies from the Frontlines

Flood Preparedness Episodes

Connecting in Chaos: PR Strategies from the Frontlines
Documenting Disaster: The Power of Preparation

Public Safety Episodes

Public Information Officer: Systems, Role, and Learning with author Doug Levy | The Communications Golden Hour® Book
Connecting in Chaos: PR Strategies from the Frontlines

Media Strategy Episodes

Public Information Officer: Systems, Role, and Learning with author Doug Levy | The Communications Golden Hour® Book
Connecting in Chaos: PR Strategies from the Frontlines

Disaster Relief Episodes

Voices in the Inferno: Emergency Communication

Evacuation Planning Episodes

Avoiding Panic: Learning from Planning and Preparedness in Earthquake and Tsunami Zones, plus Dark Humour | Host Tim Conrad, APR, with guest Dorit Mason

Misinformation Control Episodes

Public Information Officer: Systems, Role, and Learning with author Doug Levy | The Communications Golden Hour® Book
Connecting in Chaos: PR Strategies from the Frontlines
See all →

Community Resilience Episodes

Connecting in Chaos: PR Strategies from the Frontlines
Crisis on the Ground: Public Outreach and Personal Recovery

Emergency Coordination Episodes

Avoiding Panic: Learning from Planning and Preparedness in Earthquake and Tsunami Zones, plus Dark Humour | Host Tim Conrad, APR, with guest Dorit Mason
Connecting in Chaos: PR Strategies from the Frontlines
See all →

Society & Culture Episodes

Calm in the Chaos: Mastering Wildfire Communications

Government Episodes

Voices in the Inferno: Emergency Communication
Crisis Calls: Navigating Remote EOCs
See all →

Emergency Management Episodes

Avoiding Panic: Learning from Planning and Preparedness in Earthquake and Tsunami Zones, plus Dark Humour | Host Tim Conrad, APR, with guest Dorit Mason
Documenting Disaster: The Power of Preparation
See all →

Public Information Officer Episodes

Public Information Officer: Systems, Role, and Learning with author Doug Levy | The Communications Golden Hour® Book
Avoiding Panic: Learning from Planning and Preparedness in Earthquake and Tsunami Zones, plus Dark Humour | Host Tim Conrad, APR, with guest Dorit Mason
See all →

Public Relations Episodes

Public Information Officer: Systems, Role, and Learning with author Doug Levy | The Communications Golden Hour® Book
Voices in the Inferno: Emergency Communication
See all →

Communications Episodes

Public Information Officer: Systems, Role, and Learning with author Doug Levy | The Communications Golden Hour® Book
Voices in the Inferno: Emergency Communication
See all →

Stories and Strategies Episodes

Inferno Insights: PR Strategies from the Frontlines
Calm in the Chaos: Mastering Wildfire Communications

Indestructible PR Episodes

Inferno Insights: PR Strategies from the Frontlines
Calm in the Chaos: Mastering Wildfire Communications

Masters of Doom & Gloom

When crisis strikes, we step up

Our experience is almost unbelievable. We've led challenging, lengthy and dynamic crises all across Canada, with widely-respected responses to some of the nation's largest disasters and working from mitigation to recovery.

The experience on our team includes hurricanes, H1N1 and wildfires in Nova Scotia, floods and wildfires in Alberta, floods and wildfires in most of British Columbia’s record seasons, international airlines, energy, Business Continuity Planning (BCP) for large corporations, and COVID-19 in both health care and post-secondary education.

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